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![You might be under the impression that as a copywriter, I think in words. But the truth is, I think visually. Case in point: the three visual concepts shown in this postcard campaign for Pacific Resources -- pouring water with invisible glass, lock-magnet and Russian matryoshka nesting dolls --- popped into my head well before I put fingers to keys.](https://cdn.myportfolio.com/c1296d61-d551-4a8e-8f4e-193d1684dda4/9e03f5e4-f28a-4da1-9202-2de0fe13d5fd_rw_3840.jpg?h=3fb150c07afb2e55bc61f5cca437b4db)
You might be under the impression that as a copywriter, I think in words. But the truth is, I think visually. Case in point: the three visual concepts shown in this postcard campaign for Pacific Resources -- pouring water with invisible glass, lock-magnet and Russian matryoshka nesting dolls --- popped into my head well before I put fingers to keys.
![](https://cdn.myportfolio.com/c1296d61-d551-4a8e-8f4e-193d1684dda4/5b20cd09-7193-42f2-ad5d-52abc1ca53f6_rw_3840.jpg?h=a938a0af34b8aeccc60395b5b963e7e2)
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![This promotional piece to announce that Fidelity’s investor publication was now accepting space advertising was sent in a plain brown, handwritten addressed envelope to 1500 media buyers. It received a 40% response. Seriously.](https://cdn.myportfolio.com/c1296d61-d551-4a8e-8f4e-193d1684dda4/581dbba3-0980-4078-8141-4ae9f220d3ee_rw_1920.jpg?h=6c827beacd569791f173c07d93082547)
This promotional piece to announce that Fidelity’s investor publication was now accepting space advertising was sent in a plain brown, handwritten addressed envelope to 1500 media buyers. It received a 40% response. Seriously.
![](https://cdn.myportfolio.com/c1296d61-d551-4a8e-8f4e-193d1684dda4/0f986457-4ade-40b6-b419-28da70d002d0_rw_1920.jpg?h=83de739c024b51a43d6690357098d4fe)
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