You might be under the impression that as a copywriter, I think in words. But the truth is, I think visually. Case in point: the three visual concepts shown in this postcard campaign for Pacific Resources -- pouring water with invisible glass, lock-magnet and Russian matryoshka nesting dolls --- popped into my head well before I put fingers to keys.
This promotional piece to announce that Fidelity’s investor publication was now accepting space advertising was sent in a plain brown, handwritten addressed envelope to 1500 media buyers. It received a 40% response. Seriously.
