A copywriter for 35 years, I played key roles at Arnold, Hill Holliday and other prominent agencies. I have created a broad range of copy and concepts for more than 200 national, regional and local clients — including BASF, Boston Gas, McCain Foods, Connecticare, Fidelity Investments & Brokerage, PwC, Putnam Investments, Citizens Bank, Bank Boston, First Union Bank (Wells Fargo), Gillette, McDonald's, Museum of Fine Arts/Boston, Near East Foods, New Balance, New England Aquarium, New England and New York Telephone, Polaroid, Progress Software, SolidWorks, Cayman Systems, and Ragu.
My range encompasses print ads, TV commercials, radio spots, video scripts, taglines, product and service names, banner ads, website content, blogs, social media, direct mail, email campaigns, brochures, annual reports, advertorials, trade articles for both consumer and business-to-business clients. My work won several hundred major international, national and regional honors, including numerous CA, Clio, One Show, Andy, New York Art Directors Club, Hatch and London International Awards.
In addition to my advertising career, I have licensed numerous concepts for calendars, greeting cards and t-shirts. Among these successes are a popular graduation card called Sumo Cum Laude and an off-the-wall 2007 wall calendar called Sumo Day Jobs, the latter featuring sumo wrestlers in unlikely professions such as rock star, figure skater, chiropractor, dog trainer, and umpire.
In the spring of 2007, I launched a line of irreverent, provocative Jewish greeting cards. Called Jewish Funny Bone, the line has been sold to card stores throughout the U.S. and Canada as well as online. In January of 2014, JFB was integrated into Funny Bone Greetings, which includes everyday cards for all occasions, plus holiday cards.
My first novel — Roll Over, Hitler! — won the Silver Medal for Popular Fiction at the 2011 Independent Publisher Book Awards; it also received an Honorable Mention in General Fiction at the 2011 New England Book Festival Awards. Literary agent Spencer Greene is representing my second novel, a wacky coming of age story called The Fifth Season.