Good for Nothing.

Like every other copywriter and art director I know, I love pro bono assignments. You almost always have more creative freedom with a pro bono client than you do with any paying client. You never have to haggle over budget. And you get the satisfaction of helping out with a worthy cause. It’s a win, win, win.

I've never liked the expression "Dream big." For every big dream that became a living, breathing thing, millions never got beyond the embryonic stage. And while overnight successes fuel many a wannabe with visions of glory, the truth is, success is far more likely to come to those who can cling to their dream with the tenacity of a barnacle to the hull of a ship. "Dream long." That's the ticket.
I've never liked the expression "Dream big." For every big dream that became a living, breathing thing, millions never got beyond the embryonic stage. And while overnight successes fuel many a wannabe with visions of glory, the truth is, success is far more likely to come to those who can cling to their dream with the tenacity of a barnacle to the hull of a ship. "Dream long." That's the ticket.

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