I am a copywriter who thinks visually. The Rubik's cube concept I came up with for Hanover Marine is one example of that. I've got thousands more. I also created the portal name C-Port,
The obvious way to visually execute a campaign for "a new way of seeing" would be to show a bunch of things we see with -- eyeglass, binoculars, microscopes, and so on. Pacific Resources took my recommendation instead and bought a highly conceptual approach, featuring a unexpected visuals like a lock-magnet (to demonstrate Pacific Resources’ ability to attract and retain the best employees for their clients) and an invisible water glass (to illustrate talent for discovering solutions their competitors missed; in short, their 20/20 insight).
