TV and the internet provide the opportunity to showcase unique visual concepts that stick in the mind not simply as single static images, but as theatrical events.

Radio, at its best, is theater of the mind. And within the snug confines of 60 seconds, a skilled copywriter can transport, amuse, inform, anger, delight and sadden listeners in an infinite number of ways and, through these veins of reason and  emotion, influence behavior in beneficial ways to businesses and customers alike.

"All politics is local." Byron Price, the Associated Press Washington bureau chief, coined the phrase in 1932 and, decades later, Speaker of the House Tip O'Neill adopted it and made it a defining theme that is just as relevant today as it ever was. However, all political advertising is not local. And I have had the privilege of creating campaign concepts and copy for both local and national politicians.

Like every other copywriter and art director I know, I love pro bono assignments. You almost always have more creative freedom with a pro bono client than you do with any paying client. You never have to haggle over budget. And you get the satisfaction of helping out with a worthy cause. It’s a win, win, win.

Testimonials from Clients and Colleagues